![]() ![]() ![]() Organization and management: This is where you outline how your business is structured and who's in charge, including founders, executive team members, board members, employees and key stakeholders. Include findings for the following: industry background, a SWOT analysis, barriers/obstacles, target market and your business differentiators. Market analysis: One of the most extensive sections of the business plan, this section requires that you conduct market research and write your conclusions. While your mission statement clarifies your company’s purpose, a vision statement outlines what you want your company to achieve over time. It’s also a good idea to create a vision statement. Wix offers some helpful mission statement examples if you get stuck. ![]() Briefly describe your core services (or products if you’re writing an eCommerce business plan), but don't go into too much detail since you’ll elaborate on this in the service/product section. Many authors like to write this section last after fleshing out the sections below.Ĭompany description: A company description should include essential details like your business name, the names of your founders, your locations and your company’s mission statement. It generally provides a short explanation of your business and its goals (e.g., your elevator pitch). Executive summary: The executive summary contains a high-level overview of everything included in the plan.
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